Yearly Archives: 2012

I am not a name, I am a free man.

I will not be pushed, filed, stamped, indexed, briefed, debriefed, numbered or come to think of it, named. Dave: a name used to much comedic affect. So perhaps that’s a reason why, when asked for it by an unfamiliar barista, …

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Posted in Branding, Business, Coffee, David, Design, Observations, Starbucks, Words

To B or not to B?

How much information is too much information? When it comes to design and branding, perhaps it’s time to start crediting the audience with a little intelligence. It can be the pressures of committees, or the increasing weight of economic strife …

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Posted in Branding, Culture, David, Design, Literature, Observations, Shakespeare, Storytelling, Words

Are you having a laugh?

While driving over to Leicestershire last Friday I found myself station surfing. I eventually settled on Radio 4’s Desert Island Discs, where Kirsty Young’s castaway was the veteran American comedian – and ‘ultimate Jew’ – Jackie Mason. His one-man shows …

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Posted in Branding, Culture, David, Observations, Research

The story about seven universal stories.

Have you heard the tale about how there has only ever been seven basic story plots? Fact or fiction, it got me thinking about big ideas in brand storytelling. It’s been a frantic week in the Barraclough household. As any …

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Posted in Branding, Culture, David, Design, Observations, Storytelling, Words

Don’t forget the research on Jif Lemon Day.

Joël Penkman’s brilliant paintings exude childhood nostalgia. Jif Lemon – egg tempera on gesso board In perhaps a rather limited research poll, it turns out that young children aren’t aware that today is Jif Lemon Day. And while I am …

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Posted in David, Jif Lemon Day, Observations, Packaging, Research, Straplines
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