Category Archives: Branding
I am not a name, I am a free man.
I will not be pushed, filed, stamped, indexed, briefed, debriefed, numbered or come to think of it, named. Dave: a name used to much comedic affect. So perhaps that’s a reason why, when asked for it by an unfamiliar barista, …
To B or not to B?
How much information is too much information? When it comes to design and branding, perhaps it’s time to start crediting the audience with a little intelligence. It can be the pressures of committees, or the increasing weight of economic strife …
Are you having a laugh?
While driving over to Leicestershire last Friday I found myself station surfing. I eventually settled on Radio 4’s Desert Island Discs, where Kirsty Young’s castaway was the veteran American comedian – and ‘ultimate Jew’ – Jackie Mason. His one-man shows …
The story about seven universal stories.
Have you heard the tale about how there has only ever been seven basic story plots? Fact or fiction, it got me thinking about big ideas in brand storytelling. It’s been a frantic week in the Barraclough household. As any …
Give your brand the old grey whistle test.
Brands could learn a lot from the seminal TV music show. Much like myself, the Old Grey Whistle Test has been celebrating its 40th this autumn. I must admit that I’ve missed most of the series that’s been running on …
