Category Archives: Words
I am not a name, I am a free man.
I will not be pushed, filed, stamped, indexed, briefed, debriefed, numbered or come to think of it, named. Dave: a name used to much comedic affect. So perhaps that’s a reason why, when asked for it by an unfamiliar barista, …
To B or not to B?
How much information is too much information? When it comes to design and branding, perhaps it’s time to start crediting the audience with a little intelligence. It can be the pressures of committees, or the increasing weight of economic strife …
The story about seven universal stories.
Have you heard the tale about how there has only ever been seven basic story plots? Fact or fiction, it got me thinking about big ideas in brand storytelling. It’s been a frantic week in the Barraclough household. As any …
I’m certainly not lovin’ it.
I can’t decide what grinds my gears most about McDonald’s strapline, I’m lovin’ it. It might be that the breezy upbeat exclamation of personal wellbeing is pretty much one that any brand could use. Well, I say any brand, any …
Blogging. Have we got it in us?
Let’s hope so, apparently it’s rather good for you. “We don’t blog about our favourite crisps”. I wish I could recall on which design company website I read this, but I knew when I did, that the wry statement had …
