With a good idea behind it, design stops being mere decoration and becomes something far more potent. It becomes communication. There’s no set formula for ideas. You can’t force them into being by carrying out rigid procedures with CleverNames™. The process, if there is one, is far more fluid and changes for every client. The one thing it hinges on, is understanding. Unearthing insights about the brand and its consumers. Getting so close you can almost tell what it’s thinking (or, perhaps, what it should be thinking).

Our approach is based on designer as planner. Through a combination of hard work, grey matter and looking with fresh, objective eyes, we distil complexities into simple expressions that convey a brand’s personality and clarify its strategy. Expressions that communicate via both pictures and words.

This seamless merging of planning and design brings creative strategies and strategic creativity. Through good ideas and good design, we not only communicate, we engage, we stimulate, in short, we build brands.

Lindsay Gregory
Managing Partner
lindsay@barraclough-associates.com

David Barraclough
Creative Director
david@barraclough-associates.com

T +44 (0)161 434 0467
studio@barraclough-associates.com

Barraclough Associates
Design Consultants
192a Burton Road
West Didsbury
Manchester
M20 1LH