The idea behind this site
Observation.
Website under construction. New site coming soon.
When does a ‘temporary holding page’ become a
permanent holding page?
Like the school child preventing others from seeing their exercise book, why is it designers are so reluctant to share anything other than the pristinely finished article?
Innovation.
Show your workings. As the great Paul Arden said:
“Give everything away you have … this forces you to look, to be aware, to replenish”. The more we give away, the more comes back to us.
That’s why we want you to join us on the journey of our site build. Warts ‘n’ all; rough text drafts; first takes of films; to do lists and scamps. This site will document the building of our site and its contents, along with its inevitable twists and turns.
You’re welcome to get involved.
We’ve all been a little guilty of it: a site that’s not been updated for an age, or worse still the semi-permanent holding page. Us included. We’ve had a temporary site of slide show images for longer than I care to admit. All too often we joke about how it’s rather like the plumber who doesn’t fix his own leaking tap, and reassure ourselves that we’re too busy doing work for our clients to look at our own internal stuff.
But it struck us, why wait? If we think how we think we think, wouldn’t we do things differently? Take the odd risk? Come up with an innovation inspired by an astute observation?
Why not create an online repository for our case studies and company blurb as we create them? Not just a site that’s regularly added to as one would a blog, but a site that allows us to share our draft text and imagery. So rather than hope we’ve said everything that we need to, ask people to tell us what’s missing or what’s considered too much information. Couldn’t we post up first takes of films and make To Do lists available, so people know where we are heading?
This isn’t the final site design that will be populated with more and more information. The actual design and structure will be developed and improved in the background as we go, that said, we’ll share that beta site with you too.
At the moment, we’re pretty sure that it will have many similarities with this site, and favour an easily updated format, which puts the work centre stage. But who knows? We like it like that.
David Barraclough Creative Director
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