BAAPS
Observation
Sometimes all a logo needs is a little nip and tuck.
Innovation
BAAPS asked us for an ad campaign, but before we could give them that, we needed to perform a procedure or two.
DB to write copy for this section …
The BAAPS campaign was devised to make a person considering cosmetic surgery fully contemplate the competence of their choice of surgeon.
By using an image of a scalpel we encourage the viewer to consider who is holding this instrument: an instrument that in the right hands can work wonders, but in the wrong hands the consequences can be disastrous.
Using the scalpel at actual size we heighten the sense of tension, making the instrument very real and potentially threatening. The use of gritty black and white takes away the glamour and presents the facts in a hard-hitting manner.
The BAAPS print ads appeared in national women’s interest magazines such as Cosmopolitan, Marie Claire, Now, Glamour and Elle.
It was a privilege to work with Barraclough on the branding and document design for BAAPS. They have a unique creative mind in a world where true creativity is a rare commodity. The hallmark of their work is the ability to grasp immediately what message a brand is trying to convey and execute an innovative project with great passion, attention to detail and with a flare for clear design.
Rajiv Grover,
President Elect of the British Association of Aesthetic Plastic Surgeons (BAAPS)
To-do list:
- Shoot logo development / research stage (scamps/colour dips etc)
- Retouch shots
- Get hard copies of ads in magazines and shoot
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