Batiste Dry Shampoo

Observation

Can a shampoo be too clean for its own good?

Innovation

Where other shampoos favour a sanitised stripped back look for their packs, why not decorate each can to express the inherent quirkiness of the brand.

 

Batiste pack shots

DB to write copy for this section …
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Barraclough’s problem solving approach not only gives us a stronger branded presence and striking packaging, but a flexible base upon which to build. Their contribution to on-pack communication was invaluable.

Sarah Rose,
Marketing Manager,
Batiste

DB to write copy for this section …
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To-do list:

  • Update hero shot
  • Straight pack shots of all new packs
  • Need to show before and after shots
  • DB to write copy

 

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