Brazen PR
Observation
Being brazen doesn’t have to be brassy.
Innovation
Create a naughty image that’s only naughty if you look at it like that.
By creating a subtle picture from the initial capital of Brazen (it’s a pair of breasts although many say bum), accompanied by a professional typeface, we created a mark that always provokes discussion. Orange was selected for it’s uncompromising brightness, but also a nod to the charismatic redheaded founder: Nina Wheeler.
We devised a bold and Brazen tone of voice that adorns the unmissable business card and the office walls. The brand guidelines are brutally frank and hard to ignore.
We worked as part of a team of consultants and staff to help Brazen define their brand. Brazen staff and clients have a clear and unified idea of what being Brazen is. Their design led identity attracts creative clients and they are undoubtedly seen as the most design led of agencies outside London.
The creative team at Barraclough applied the new look to the office, providing a fresh invigorated look and feel – especially our “NOT BORED ROOM” – which is certainly making an impact with clients...
Gary Bramwell,
Creative Director,
Brazen PR
Read more over on Brazen’s blog.
To-do list:
- Retouch shots
- Ask Nina to say something nice about us ...
Comment