Martin Moore & Co.
Observation
Kitchens aren’t about drawers and dovetails but the company that’s shared in them.
Innovation
Make a virtue of the word ‘company’ in the company name.
Brochure
The quality of a Martin Moore & Company kitchen is a given. There’s little need to talk materials and production specifications, you only need to open and close a cupboard draw or door to tell how good it is. Martin Moore believe it’s the company you keep in your kitchen that makes it special. Kitchens are about food, family and friendship – safe havens where we share meals, laughs, secrets and simple pleasures.
Press ads
We made a virtue of the word ‘Company’ in the company name, using it as the driving force for the art direction of photography and, for the creation of a distinct tone of voice. We created room sets that suggested people living in them but removed the people so that the viewer could put themselves in the situation.
Master logo
The new identity utilises a combination of Mrs Eaves and Baskerville italic fonts, creating multiple versions of the logo in linear, stacked and monogram forms. The Baskerville italic ampersand provides a well crafted flourish to complement the slightly more contemporary letterforms of Mrs Eaves, a font that takes inspiration from the work of John Baskerville.
Website
Barraclough struck just the right balance between tradition and modern family life, as well as creating a totally new tone of voice for the brand. Their storytelling approach has brought an added warmth, where typically kitchen companies can sound a little predictable.
Barbara Moore,
Co Founder,
Martin Moore & Co.
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