Molly Brown’s Wine List:
Observation
The wine market is full of long and flowery copy.
Innovation
Give Molly the chance to act in a refreshingly
shorthand manner.
We devised a brutally simple logotype for Molly Brown using simple tightly stacked type and an all-important colon, which sets up the opportunity to create the lists upon which the brand will be built: from types of wines to individual wine characteristics. The team quickly observed how much can be communicated using a list of words, eliminating all the usual adjoining words.
Molly is aimed at people who want an alternative shopping experience to the large corporate sites. It’s the brainchild of wine lovers and wine marketing experts, Rumpus Communications.
Business card
Tasting notes
Molly Brown’s brown box
Website
Molly Brown’s tape
The lists give real personality and a point of difference for the brand; in a market place dominated by long flowery copy – Molly has the opportunity to act in a refreshingly shorthand manner.
To-do list:
- Ask the guys at Molly Brown's to say something nice about us
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