Quench
Observation
For a party to be truly memorable it needs to make a splash.
Innovation
Create a mark that references the chinking of glasses, synonymous with the start of a great night. Cheers.
Quench Inspirations is a bar training and events company with an ambition to throw only the best parties and events.
We created an iconic ‘Q’ mark as a real seal of approval. Designed to hint at a drop of liquid splashing out of the glass, the mark was embroidered tastefully onto uniforms and etched onto glasses.
The literature we produced adopted the distinct colour scheme and utilised quirky folds to reveal the message and the wonderful illustration by Jonny Vos (you might recognise his work from his collaboration with Sainsbury’s).
We developed the brand tone of voice and ensured that the identity was applied across all print and digital collateral in a consistent and dynamic fashion.
Impact
A new brand with an established feel. Without being obtrusive, guests at parties are left with an understanding of who created the great event they’ve just been to.
To-do list:
- Shoot glasses and uniforms
- Ask the Quench guys to say something nice about us
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